Eduardo, María Loor Solórzano, and Carol Caamaño López. “MARKETING STRATEGIES TO STRENGTHEN THE COMMERCIAL MANAGEMENT OF THE PYMES IN THE PROVINCE OF SANTA ELENA, CASE: COMPANY SERLIPEN S.A”. Universidad Ciencia y Tecnología 24, no. 100 (May 16, 2020): 11-19. Accessed May 11, 2024. https://uctunexpo.autanabooks.com/index.php/uct/article/view/298.