@article{Leon Aguagallo_Medina Chicaiza_2022, title={Payment Fintech: acceptance analysis based on TAM model}, volume={26}, url={https://uctunexpo.autanabooks.com/index.php/uct/article/view/575}, DOI={10.47460/uct.v26i113.575}, abstractNote={<p>Developing continuous innovation actions for buying and selling processes has been one of the main challenges of commercial companies after the COVID-19 pandemic, in this sense, more and more companies adopt FinTech for payments, the research employs an exploratory level that analyzes the level of acceptance that these solutions have had. As a case study, the Technology Acceptance Model TAM was applied to a group of companies dedicated to the retail sale of electrical households in Ambato-Ecuador, that have already adopted FTP solutions. Among the results, it is confirmed that there is: a positive correlation between the five study variables (Use of the system, Perception of usefulness, Ease of use, Administrative Support, and Quality of the system), a medium degree of acceptance among entrepreneurs, and it is considered the need to promote more information about their use to generate social acceptance.</p> <p><strong>Keywords:</strong> Fintech, Financial technologies, Payment systems, Payment Digitalization, Technology Acceptance Model.</p&gt;}, number={113}, journal={Universidad Ciencia y TecnologĂ­a}, author={Leon Aguagallo, Lisseth Carolina and Medina Chicaiza, Ricardo Patricio}, year={2022}, month={Jun.}, pages={92-102} }