Keywords
motivation elements
environmental responsability
How to Cite
Abstract
The corporate image, good business reputation, competitive advantage, business growth, and market positioning are motivational elements for environmental and social responsibility (ESR), including the organization's commitment to environmental care for its economic activity and the certifications of quality and environmental sustainability in agricultural companies. This work determined the elements of the motivation for the environmental and social responsibility of the Ecuadorian banana companies. The method applied is a quantitative approach. Under a non-experimental descriptive work design with a correlational scope, the reliability analysis was carried out with Cronbach's Alpha, giving a value of 0.98 to the 22-item instrument applied to 86 small banana companies. The final results prove a high relationship between the motivations of the banana companies and environmental social responsibility p> 0.9.
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