Marketing plan to improve business positioning


Marketing plan
business strategies
business promotion

How to Cite

Valentin Puma, J. D., Manriquez Zapata, H. M., Espitia Sosa, F. I., Odar Puse, M. A., Ramirez Galvez, M. A., & Valentin Huanaco, Y. P. (2023). Marketing plan to improve business positioning. Universidad Ciencia Y Tecnología, 27(120), 104-113.


This paper analyzes marketing from the perspective of public land transport companies. The study includes a review of the current situation of transport companies. From this reality, a proposed marketing plan promotes customer attraction, improvements in customer service, and the inclusion of partners committed to the company's growth and development. The results show that a proper marketing plan can grow the business while projecting an attractive image to the transport sector. In addition, it was observed that marketing and its implementation can change how users perceive the company and its employees.


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