Keywords
financial technologies
payment systems
technology acceptance model
How to Cite
Abstract
Developing continuous innovation actions for buying and selling processes has been one of the main challenges of commercial companies after the COVID-19 pandemic, in this sense, more and more companies adopt FinTech for payments, the research employs an exploratory level that analyzes the level of acceptance that these solutions have had. As a case study, the Technology Acceptance Model TAM was applied to a group of companies dedicated to the retail sale of electrical households in Ambato-Ecuador, that have already adopted FTP solutions. Among the results, it is confirmed that there is: a positive correlation between the five study variables (Use of the system, Perception of usefulness, Ease of use, Administrative Support, and Quality of the system), a medium degree of acceptance among entrepreneurs, and it is considered the need to promote more information about their use to generate social acceptance.
Keywords: Fintech, Financial technologies, Payment systems, Payment Digitalization, Technology Acceptance Model.
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