Business reputation and corporate social responsibility in Ecuadorian banana organizations
Vol 27 No 118 (2023), Papers
Vol 27 No 118 (2023)

Business reputation and corporate social responsibility in Ecuadorian banana organizations

Papers
https://doi.org/10.47460/uct.v27i118.684
Published February 27, 2023
Cordova Hernandez Dania Jimena
Universidad Tecnica de Ambato. Ambato-Ecuador
https://orcid.org/0000-0003-1145-326X
Juan Gabriel Saltos Cruz
Universidad Tecnica de Ambato.Ambato–Ecuador
https://orcid.org/0000-0002-4398-2564
Leon Saltos Amparito Cecilia
Universidad Tecnica de Ambato. Ambato-Ecuador
https://orcid.org/0000-0001-7047-471X
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Keywords

Banana Ecuadorian companies
business ethics
stakeholders
environment

How to Cite

Cordova Hernandez, D. J., Saltos Cruz, J. G., & Leon Saltos, A. C. (2023). Business reputation and corporate social responsibility in Ecuadorian banana organizations. Universidad Ciencia Y Tecnología, 27(118), 29-38. https://doi.org/10.47460/uct.v27i118.684
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Abstract

Ecuadorian banana organizations are dedicated to commercializing and producing bananas. Corporate social responsibility plays an essential role in their development since their compliance with stakeholders gives them a good reputation. For this reason, this research aims to determine the relationship
between Business Reputation (ER) and Corporate Social Responsibility (CSR) in banana organizations. Therefore, a methodology was carried out by treating the information in a sample of 86 banana farms, with a quantitative methodology, with a correlational level and a descriptive scope, through Spearman's Rho
correlation and validation with Cronbach's alpha of 0.97. In this way, the information obtained allowed a categorical system to be made for each variable, composed of the most influential factors according to their degree of correlation between 0.70 and 0.96, concluding that Corporate Social Responsibility is influential in business reputation in companies Ecuadorian banana companies.

https://doi.org/10.47460/uct.v27i118.684
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